We all know
the expression, “You never get a second chance to make a first impression.”
It’s true that first impressions are extremely important, especially in the
business world. If you give a new customer a poor experience the first time
they shop with you, they probably won’t come back for more. And even worse,
they won’t refer your business to their friends and may even share their bad
experience instead. Every business knows to aim at making the best first
impression with every potential customer. Does this mean you shouldn’t keep
trying your best once you’ve made a new client’s first shopping experience a
success? Absolutely not, your second, third and all future impressions are what
really matter. If you want to maintain the new customer base you’ve worked so
hard to acquire, you need to grow your business through referrals.
Customer
loyalty is very important to all of us at Travel To Go and that’s why we’re
always finding new ways to please our new and existing members. We not only
deliver 5-Star Service at every customer’s point of contact, we also continue
to expand our line of products and services that we acquire through
affiliations and partnerships. Let’s be honest, our travel club members are not
the only ones we strive to please. We take good care of our network of
distributors so that we can create long-term, trusting partnerships with them.
We provide them with the sales and marketing materials they need to represent
our business to their own customers. Our latest communication tool, a
newsletter, is another way we’ve found to keep in touch with our network. In
this manner we continue to make a great impression.