“If you
have integrity, nothing else matters. If you don’t have integrity, nothing else
matters.” — Alan K.
Simpson
Integrity is
the adherence to moral and ethical principles and is often synonymous with
honesty. In the business world, integrity is at the core of a company’s
success. In today’s highly competitive business world, customers have more
choices than ever before and easy access to them through the worldwide web. So
they will often opt for those companies displaying the most ethical behavior.
Integrity leads to trust, which is essential to attract first-time customers
and obtain repeat business. Without integrity, a company won’t be able attract
new customers, as well as the necessary business partners. The company may fail
to thrive and eventually collapse.
So where does
integrity come from in the business structure? It is up to the company’s leader
to set the moral compass for all employees and departments. Once the leader /
CEO establishes integrity as the heart and soul of the business, it will
trickle down to reach everyone underneath. One of the best ways for employees
to show integrity is to be their customer’s advocate. They need to ask
themselves if they are doing their best to offer the most valuable products and
services. Do they keep their advertising promises and deliver on customer
expectations? Being able to answer these questions truthfully and making the
necessary changes is what makes the difference between an average company and a
great one.
Of course,
integrity is a moral principle that applies to your personal life, not just
your professional life. Your personal reputation and relationships are crucial
to your happiness, so why risk it? As C.S. Lewis said so wisely, "Integrity
is doing the right thing, even when no one is watching."
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